One Of the Most Powerful Things
Sport Organizations Can Do Is

Commit To Developing the

Body. Mind. Spirit. Heart.

Transform Athletes 
To Succeed
In Sport And In Life


We ALL Have a Responsibility to Invest In The Personal Development of Elite Athletes

Pillar 1

DISCOVER Yourself From Within

Ever wonder who you are or why you are here?

DISCOVER is a unique and thought provoking pillar that aims to help elite athletes understand the concept of their personal strengths, character, values, virtues, transferable skills and personal why. Most importantly, it emphasizes how these assets make them extraordinary. This discovery from within empowers elite athletes to make impactful choices and decisions based on knowledge and confidence rather than fear. This is truly foundational.

Be yourself, everyone else is taken. - Oscar Wilde

Pillar 1

Pillar 2

DEFINE Yourself To The World

Our possessions and social media posts do not “define” us.

DEFINE is a game changing pillar that aims to educate elite athletes about the concept and significance of building a strong personal brand, how it should align with their personal values and how, if used appropriately, can be a powerful way to differentiate themselves from others.

Athletes will also learn how to enhance their brand through community engagement, leadership and aligning themselves with reputable sponsors.

Life isn’t about finding yourself. Life is about creating yourself. - George Bernhard Shaw

Pillar 2

Pillar 3

DEVELOP Skills Imperative To Your Growth

Skills that improve awareness, develop identity, build human capital, facilitate employability, enhance the quality of life and contribute to the realization of dreams and aspirations are worth taking the time to develop.

DEVELOP is a tools-based pillar that aims to provide elite athletes with the fundamental skills necessary for their future professional success. Utilizing the magical combination of their newly found self-knowledge and personal brand, elite athletes will take their personal development to a whole new level.

An important key to success is self- confidence. An important key to self-confidence is preparation. - Arthur Ash

Pillar 3

Pillar 4

DISCUSS Issues That Are Relevant To Sport And To Life

Being aware is key, being knowledgeable is imperative, and discussing the truth is the only way for resolution.

DISCUSS is a pivotal pillar that aims to educate elite athletes about topics that have historically been swept under the carpet when it comes to athletics. Issues that are relevant to sport and to life will be discussed by means of honest and open conversations in hopes of motivating athletes to be aware, knowledgeable, vulnerable to the truth and compassionate towards others.

Knowledge is Power. - Francis Bacon

Pillar 4

Pillar 5

Be INSPIRED By Former Athletes

Ever wonder what it would be like to be surrounded by a community of people who have your best interest at heart?

INSPIRE is an inspirational pillar that aims to ignite curiosity, instill inspiration and provide elite athletes with the unique opportunity to network with former athletes who have the courage to share their personal stories.

The good life is one inspired by love and guided by knowledge. - Bertrand Russell

Pillar 5


Meet The Founder

  • Michele Sinclair


    Michele Sinclair

    Michele Sinclair has over 25 years of experience in events, management and sponsor relations; she has provided leadership, enthusiasm and innovation to both profit and not for profit organizations.

    As Founder & CEO of brandnew, an Elite Athlete Transformation Program, Michele is destined to leave her personal legacy by transforming lives for further greatness, by enabling athletes to get their whole person in to the game.

    Michele passions lie in sports and living life to its fullest potential, both of which are the foundation to her new founded company of purpose. Michele currently resides in Vancouver, Canada, with her husband, two children and three stepchildren where she enthusiastically enjoys the outdoors and all it has to offer.

Are You Ready To To Invest In The Personal Development Of Your Elite Athletes?

We offer Group Rates based on number of licenses per organization. Please complete this form and we'll be in touch shortly to confirm your interest.