Body. Mind. Spirit. Heart.

Together, we can transform your life for further greatness. Now, and into the future.

Pillar 1

DISCOVER Yourself From Within

Ever wonder who you are or why you are here?

DISCOVER is a unique and thought provoking pillar that aims to help elite athletes understand the concept of their personal strengths, character, values, virtues, transferable skills and personal why. Most importantly, it emphasizes how these assets make them extraordinary. This discovery from within empowers elite athletes to make impactful choices and decisions based on knowledge and confidence rather than fear. This is truly foundational.

Be yourself, everyone else is taken. - Oscar Wilde

Pillar 1

Pillar 2

DEFINE Yourself To The World

Our possessions and social media posts do not “define” us.

DEFINE is a game changing pillar that aims to educate elite athletes about the concept and significance of building a strong personal brand, how it should align with their personal values and how, if used appropriately, can be a powerful way to differentiate themselves from others.

Athletes will also learn how to enhance their brand through community engagement, leadership and aligning themselves with reputable sponsors.

Life isn’t about finding yourself. Life is about creating yourself. - George Bernhard Shaw

Pillar 2

Pillar 3

DEVELOP Skills Imperative To Your Growth

Skills that improve awareness, develop identity, build human capital, facilitate employability, enhance the quality of life and contribute to the realization of dreams and aspirations are worth taking the time to develop.

DEVELOP is a tools-based pillar that aims to provide elite athletes with the fundamental skills necessary for their future professional success. Utilizing the magical combination of their newly found self-knowledge and personal brand, elite athletes will take their personal development to a whole new level.

An important key to success is self- confidence. An important key to self-confidence is preparation. - Arthur Ash

Pillar 3

Pillar 4

DISCUSS Issues Relevant To Sport & Life

Being aware is key, being knowledgeable is imperative, and discussing the truth is the only way for resolution.

DISCUSS is a pivotal pillar that aims to educate elite athletes about topics that have historically been swept under the carpet when it comes to athletics. Issues that are relevant to sport and to life will be discussed by means of honest and open conversations in hopes of motivating athletes to be aware, knowledgeable, vulnerable to the truth and compassionate towards others.

Knowledge is Power. - Francis Bacon

Pillar 4

Pillar 5

INSPIRE Yourself By Listening To Stories

Ever wonder what it would be like to be surrounded by a community of people who have your best interest at heart?

INSPIRE is an inspirational pillar that aims to ignite curiosity, instill inspiration and provide elite athletes with the unique opportunity to network with former athletes who have the courage to share their personal stories.

The good life is one inspired by love and guided by knowledge. - Bertrand Russell

Pillar 5



  • Do I have to complete this program in a certain amount of time?

    Unless specified by your organization, there is no set amount of time in which you have to complete the program.

  • How long do I have access to this program?

    Your organization determines how long you have access to this program.

  • Do I receive any certification for completing this program?

    You will receive a Certificate for completing the Brandnew Elite Athlete Transformation Program.

  • Will I be able to access this program year round?

    Your organization will determine if you have year round access to this program.

  • Can I contact the Brandnew Inspirers & Experts?

    For contact with any of the administrative staff, Inspirers or Experts, please email

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